Mvix Powers Video Wall and Networked Signs at Loudoun County Parks & Rec
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Sterling, VA. February 22, 2018 - Mvix has been selected by Loudoun County Parks, Recreation & Community Services (PRCS) to power its digital signage network across 11 locations for visitor and staff communications.
The Loudoun County PRCS mission is to provide outstanding recreational and leisure opportunities, outcome-focused community services and stewardship of the county's natural resources. All of this is to promote the quality of life for Loudoun's 380,000 residents, the third-most populous county in Virginia.
Their 10 community centers offer a combined 300,000 square feet of space which include baseball fields, aquatic centers, bike trails, classrooms and performance art spaces.
The PRCS team already had high-quality content, but it was only available on the county website, which was not helpful for on-site communications. To make that information available on-site they needed a new communications platform that would:
- share multimedia content e.g. video, photos, RSS feeds, etc.
- provide remote access
- easy-to-use software with a low learning curve for quick implementation and adoption
The county implemented a video wall and networked displays powered by Mvix in 10 community centers and the main administrative office. They display information about available community programs and activities, branded Loudoun County YouTube videos, pictures from the county parks and other supplemental information such as weather, time and local emergency alerts.
The Mvix platform also offered advanced scheduling and multi-user access to enable individual locations to post their own content.
"We were really excited to work with a client who's right in our own backyard," said Mike Kilian, senior director of business relations at Mvix."Because it was a local project, we could see the immediate impact our solutions were having in the community in a way we don't often get to experience with national and international clients."
Since the implementation, the PRCS managers have noticed:
- increased engagement from residents regarding programs and activities they see featured on the displays
- improved satisfaction scores and interactions between PRCS staff members and visitors to the facilities
"Our mission statement is 'We create community.' Digital signage empowers us to accomplish this by allowing us to reach out to the community with different services in a visually appealing and easy to understand way, "said Jon Mattia, manager at the Douglass Community Center in Loudoun County.
The success of the Loudoun County PRCS implementation has driven implementation in other county services. The PRCS team is cross-promoting content with the Loudoun County Libraries, and the local fire department has shown interest in using the signs at the recreation centers to display alert messages.
"A similar signage system, connected with the other local services would allow for a common place to interface community information across the county," added Jon. "We know the great potential of digital signage, and we're still exploring all of the possibilities available to us."
To read the detailed case study, download your free copy here.